Wouldn't a customer who paid $2.50 for an eye shadow box also
be a good prospect for bargain priced lipstick, nail polish
or costume jewelry. The answer is YES!
In fact these particular customers would be considered by
any MAIL ORDER BROKER to be the "hottest" in the industry for
your products right now.
You simply could not buy a mailing list anywhere near as
valuable to you as these names who have just bought a $2
eye shadow box from you! It is very important to keep
careful records of each name, along with what and when
they buy anything.
Their name and addresses are your own private mailing list.
If you use that list wisely, it can be the key to your
success in mail order.
A good way to help insure full utilization of your customer
names (short of a computer record) is to write each one on
a separate card and record all transactions involving that
name ( i.e., when you mail them flyers, when and what they
buy, and other pertinent correspondence).
Although your master file should be alphabetically by last
name ( or ZIP, name), you can place some of the cards into
temporary "suspense" files -- like those that you want to
send reminders or repeat offers in a couple of weeks.
Your customer list will eventually become a valuable product
itself -- some mail order brokers pay up to a dollar each
for customers who have purchased specific products recently.
But, first be sure to take full advantage of what you have
yourself.
